Frozen Faves
For Frozen Cow
— PROJECT NAME
Frozen Faves
— ROLE
Strategist
Copywriting
Art Direction
Paid Media Manager
This client's ice cream shop opened a few months prior and was an instant success thanks to their delicious treats and aesthetically pleasing shop.
However, I noticed a key element missing in their efforts; a loyalty marketing strategy, to ensure those initial customers would return, even after the 'new spot hype' was over.
This is how Frozen Faves, Frozen Cow's first loyalty rewards card, was born.
The customer would simply ask for a free Frozen Faves card at the counter, purchase the top 5 ice cream flavors (in one or different visits), and become a ''Frozen BFF'' which will give them access to exclusive gifts and offers, such as a free branded cup.
Hallo-Win Promotion
For Whoop Connect
— PROJECT NAME
Whoop's Hallo-win
— ROLE
Strategist
Copywriter
Targeted to a low-income audience, we created a Halloween themed drawing for the chance to win a MacBook Air as part of this client’s sales increase strategy.
The prize, an Apple MacBook Air, could be considered a splurge to this type of customer when asked about buying it for themselves, however, another trait of this target is their likeness towards raffles and drawings, which made this project a success.
Frozen Stars
For Frozen Cow
— PROJECT NAME
Frozen Stars
— ROLE
Strategist
Copywriter
Art Direction
Paid Media Manager
This client faced low demand for their more experimental ice creams.
To draw attention to their unconventional flavors, we created Frozen Stars; a monthly promotional effort that highlighted an specific ice cream. This included a photo and video shoot of all of its presentations, social media posts and advertisements about it, and ended with a weekend promo to encourage the public to try this delicious treat.
Dress your Pet Day
For Frozen Cow
— PROJECT NAME
Dress your Pet Day
— ROLE
Strategist
Copywriter
Paid Media Manager
To highlight this business pet friendly aspect, we wanted an ''excuse'' to invite the general public to bring their pets to the shop.
''Dress your Pet Day'' is a US national holiday celebrated on January 14th. This client's ice cream shop is located in Mexicali, Mexico, however, a significant percentage of their customer base came from US border cities, which made this holiday the perfect fit.
An on-site promotional event was planned and subsequentially advertised through social media, inviting customers to dress up their pet, with the promise of an special gift. Since the ice cream shop did not sell pet-friendly desserts, we partnered with a well-known pet spa who thankfully donated goodie bags filled with treats.
Sitios Condesa
For Privadas Condesa
— PROJECT NAME
Sitios Condesa
— ROLE
Content Strategy
Copywriter
Paid Media Manager
The location of this housing project was far from the city center, which discouraged potential homebuyers.
However, this project had great features in its favor, such as a large amount of commercial premises in the area, which meant that residents would not have to go far to satisfy their needs.
To emphasize this benefit, we created '‘Sitios Condesa’', a content topic that highlighted all the different businesses surrounding the area, with a photo and video shoot, social media posts and a short promo explaining where to find the establishments.
Promo Total Gas Viral
For Total Gas
— PROJECT NAME
Promo Total Gas Viral
— ROLE
Strategist
Copywriter
Paid Media Manager
Growing a brand’s social media community in a short amount of time is no easy task.
That is exactly what I encountered when working for this client, who wished to reach 10k followers on Facebook as soon as possible.
The social media giveaway '‘Promo Total Gas Viral’' was created to gain as many followers as possible. For the chance to win up to $10,000 MXN in gas for a year, participants would need to like the Facebook page, tag two friends in the comments (who would have to like the page as well) and share the post.
The key factor was making this giveaway as easy to enter as possible and maximizing the organic reach, hence the tagging friends and sharing the post.
I am pleased to share that the goal was exceeded in just 3 weeks.